Greetings Today magazine, giving you the bigger picture

About us

Greetings Today

Greetings Today is part of the Lema Publishing family of business to business magazines, which includes industry-leading titles such as Gifts Today, Toys ’n’ Playthings, Tableware International, Nursery Today and Licensing Today Worldwide.

The UK greetings card market is widely recognised to be worth around £1.7 billion at retail* and is a very British success story. Many thousands of new card designs are created every year and many millions of cards sold throughout the country.
Today, GT is the largest circulation magazine for the UK's greetings card industry with 6,086 recipients every issue**
Lema Publishing has been publishing GT in its present guise for for 15 years and it has become essential reading for everyone involved in the greetings card industry, both here and internationally. 
With 80 per cent of our readers known to be independent retailers, and a further seven per cent being multiples and national chains, Greetings Today reaches the parts of the industry others cannot.
We speak directly to independent card retailers and multiple store operators as well as publishers, designers and artists. and our regular email newsflashes enjoy an incredible average unique opening rate of 25 per cent. 
We also look more generally at paper products and stationery in addition to greetings cards.
Every issue we discuss what's really making waves in the greetings industry and help inform our readers with new ideas and business-building editorial. 
Whether it's latest designs, new retail initiatives or industry comment and personalities - you can find it all in the pages of Greetings Today.

Prior to becoming an independent industry magazine, Lema published the Greeting Card Association's (GCA) official magazine, simply entitled Greetings - so we've been at the forefront of the industry during its most significant period of growth. Greetings Today is published 11 times a year (with a combined November/December magazine).

*Source: Greeting Card Association
**Confirmed by the Audit Bureau of Circulation (ABC) Circulation Certificate July 1, 2014, to June 30, 2015


About Lema Publishing

Lema Publishing Ltd was established in 1981 by toy trade publishing veteran Malcolm Naish. His first launch was Toys ’n’ Playthings magazine, which quickly became a must-read trade publication for the UK toy industry. Now, more than three decades later, Toys ’n’ Playthings is still going strong and is a brand leader in its sector.

Fast forward to 2013 and Lema now has nine B2B titles in its portfolio and Malcolm is still helping drive the business forward.

In 1989 Gifts Today was launched against the two established gift titles, both of which ceased trading within two years while the Lema title is still going strong, with a 7,100 circulation - confirmed by the Audit Bureau of Circulation (ABC) Circulation Certificate July 1, 2014, to June 30, 2015.

As regular exhibitors at the Harrogate Christmas & Gift show each January, Lema spotted a niche for Christmas decorations and outdoor lighting and in 1990 launched Christmas In January. Published just twice a year it is the only UK trade magazine covering this specialist market.

In May 1997 Nursery Today was launched as a specialist read for the baby product market. It has grown to become a leader in its field.

Following the publication of a special one-off party title in 1999 to celebrate the turn of the century, Lema decided to launch Party Party as a specialist magazine for the party and fancy dress industry. Now a brand leader in this niche market the title continues to highlight all that’s good in the party market and is published bi-monthly.

In 2007 Lema Publishing acquired three new titles: 

Tableware International – a title with a history of more than 130 years, which was first published in 1877 as the Pottery Gazette.

Licensing Today Worldwide   was acquired from the Galleon Group Plc and covers the world of character and brand licensing. Published four times a year it is an international title that keeps readers up-to-date with the fast moving world of licensing. 

Art Buyer- acquired with LTW, this publication is read by both providers, suppliers and buyers of licensed artwork for all manner of products and has now expanded from an annual publication to come out three times a year, Spring, Summer and Autumn.

Picture Business was the last title to be acquired by the company from Emap plc, published up to six times a year it is read by art galleries and art framing shops primarily within the UK.

All of our titles circulate primarily to retail store operators including the major buyers within those industries. Our key titles are independently audited as members of the Audit Bureau of Circulation.


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