Developing www.greetingstoday.co.uk has been a natural progression for us.
As the largest-circulation publication in the industry Greetings Today is already the most widely-read business to business magazine for greetings but we wanted to widen its reach with the introduction of an online version of the title.
The website is designed to work alongside the magazine and provide an integrated advertising and editorial package not just for the UK but across the world too. To that end we will be sharing some content between the two mediums but also generating standalone material for each.
The principal benefit of the website will be the ability to flash news reports to our registered audience as and when they happen - thus dramatically improving the speed at which we can deliver information on the latest happenings within and about the greetings industry.