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Olympics heads for Spring Fair

The London 2012 licensing programme is ending 2010 on a high note, with the appointment of two new licensees and confirmation that it will be a major exhibitor at Spring Fair International in February 2011. 

With its online store up and running, two dedicated retail shops open at St Pancras International and Paddington stations, 37 licensees signed up and around 500 products available up and down the high street in time for Christmas, London 2012 plans are developing strongly as it and the industry prepares for a busy 2011 and 2012.

Two new licensees have joined the London 2012 licensee programme. Dartington will produce an extensive range of glass home and gift items including drinking glasses, paperweights & tokens, vases & bowls, photo frames, figurines and commemorative pieces. Products will be manufactured across their global supply base including products from their Torrington facility in North Devon and Caithness Glass in Scotland.

The first range of products will launch early 2011 featuring the London iconic skyline, the Union Flag and mascots. Further ranges are planned throughout the year including collectable products featuring a selection of the 55 unique Olympic and Paralympic sports designs and commemorative crystal pieces.

Bombki has been appointed as a licensee to produce collectable handmade glass baubles and decorations. Essex based Bombki design all their products in the UK and produce in the EU. Their first range will be available this year bringing a festive touch to the London 2012 merchandise programme.

Products will be available through the London 2012 online store, its retail outlets at St Pancras International
and Paddington stations and at Games times through official venue merchandise outlets.

London 2012 Commercial Director Chris Townsend commented, “We welcome our latest licensees to the programme – both are excellent examples of how smaller and medium sized companies across the UK are becoming part of London 2012.  They alongside our other licensees will produce souvenirs and collectables which will enable people to celebrate the Games as well as contribute to the funding.  We have had a fantastic reaction to our programme from the retail industry to our plans and we look forward to seeing our plans come to fruition in the coming months.”

Meanwhile LOCOG has confirmed that it will be exhibiting at Spring Fair International 2011, the UK’s largest home & gift trade show. The stand, taking up nearly 500m2, will feature products from across the London 2012 product and enable retailers to engage with the whole range of London 2012 licensees and product.  2012 has already been described as the ‘year of two Christmases’ with around £1billion worth of London 2012 merchandise sales expected.  There will also be special guest appearances by VIPs of the sporting world including LOCOG Chairman Sebastian Coe and gold medallist triple jump legend Jonathan Edwards. The show runs at Birmingham’s NEC from 6 – 10 February, 2011 and the London 2012 stand will be in Hall 6, Stand D14/E15 & E14/F15.

The licensees displaying London 2012 products include:

  • Print, publishing and music:  Carlton, Football Mania, IF, John Wiley, Letts / Filofax (image above right), Pyramid International (image top left and below), Time Out, Universal
  • Homewares:  Dartington, WWRD, Jan Constantine, Ashley Wilde, Bombki, Spearmark, Ulster Weavers
  • Clothing and accessories:  adidas, CWI, Roy Lowe, Highlander, BL Sports, Grant Barnett
  • Toys and souvenirs:  Golden Bear, Winning Moves, Hornby, Hy-Pro, Icon Live, Awnhill, Touch of Ginger
  • Collectables:  Honav, Royal Mail, Royal Mint, Samlerhuset


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