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Visitor boost for Spring Fair

Spring Fair show hallsAttendance figures rise to 71,239

The organisor of Spring Fair has reported a surge in visitor numbers as 71,239 made the way to the NEC-based show.

Retailers with a combined spending power of £12 billion heralded a boon of record-breaking transactions for many exhibitors at Spring Fair International, the biggest home and gift event in the buying calendar.

It is estimated that around £2 billion of orders will be placed by buyers as a direct result of their attendance at the show.

At the close of the show, visitor numbers totaled 71,239, outstripping the previous two years’ attendance figures. Not since 2007 have so many retailers flocked to Spring Fair. International visitors also increased by eight per cent to over 5,600 compared with last year’s event.

Show organiser Emap Connect invested some £2 million in the production of Spring Fair International and The Jewellery Show, which was spent on the creation of crowd-pulling new features, customer service initiatives and marketing and PR campaigns. This built on the success of Autumn Fair International 2009, which signaled a retail revival and also saw an increase in visitor numbers from both the UK and overseas.

The managing director of Emap Connect, Louise Young, commented: “Spring Fair International 2010 has been a resounding success. Our feedback indicates that substantial orders have been placed. Retailers are keener than ever to restock and differentiate their offering.

“The retail industry is one of the UK’s biggest employers and if the high street thrives in 2010 it will help lift the country further out of recession. No one is resting on their laurels now thinking it will be easy, but exhibitors at Spring Fair have provided an outstanding range of products to give retailers the best possible platform for success in the year ahead.”

Spring Fair International 2011 will be held from 6-10 February at the NEC, Birmingham. 

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