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Carte Blanche launches new loyalty card

Me to You and My Blue Nose Friends fans who shop at independent stores can get special cash discounts on the range thanks to a new customer loyalty scheme.

The loyalty card is available at over 300 independent stores across the UK. Every time a customer spends £5 or more on a Carte Blanche product, they get a sticker on their card. Five stickers entitles the consumer to £5 off their next Me to You or My Blue Nose Friends purchase.

Completed cards can also be entered into a monthly prize draw to win a large personalised Tatty Teddy bear, worth £35.

My Blue Nose Friends three years ago with over 5.6million plush toys sold since. There are currently 77 Friends in the collection and the range has extended to include gifting, calendars, greeting cards, collectable figurines and confectionery.

Caroline Weaver, CBG Brand Manager, said: “We hope this initiative will encourage consumers to keep spending at independent stores. It will reward fans for their loyalty and will also, we hope, attract new custom.”


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