Greetings Today magazine, giving you the bigger picture

Top Drawer reports visitor rise

Design-led trade show, Top Drawer, has reported a 7 per cent boost in visitors for January 2011.

Exhibitors at the first trade show of the year, which took place at London’s Earls Court, reported good sales with attendance of key buyers and retailers including Selfridges, Harrods, Paperchase, Heals, Anthropologie, Liberty and John Lewis.

Show organiser, Clarion, says over half of exhibitors have already re-booked for Top Drawer in 2012.

Neil Gaisford, retail portfolio director for Clarion said: “Over the last few years, Top Drawer has gone from strength to strength. There have been number of enhancements and improvements this season, including a more directional show identity and a new trend partnership with Trend Bible, who provided insight for our free trend guides and designed the forecasting features at the entrance of Earls Court.

"We're delighted to have seen a significant increase in buyers and look  forward to raising the bar again with further exciting developments over the coming year.”

The entrance features, which were designed in collaboration with Trend Bible, showcased the must-have products for the seasons ahead. The trends of the moment include:

‘Vintage Vacation’ - which celebrates a nostalgic mood captured in hand-crafted textiles like knit and embroidery.

‘Spectacle’- a trend embodying the unusual and theatrical, inspired by old apothecaries and curiosity shops.

Future trends, set to hit the market in the later seasons of 2011, were also highlighted and included ‘Winter White, ’with its foundations in the winter story and ‘Shelter’, inspired by mountain ski lodges and Nordic designs.

In addition to new features, the Top Drawer London Awards were announced after the first day of trading. The awards recognise the best new products across home, gift, fashion & accessories, stationery & greetings and children’s plus two additional awards which commended the best designed stands under and over 24m2. Highlights included Cole of London who were awarded Best Gift for their commemorative Royal Wedding Mug whilst Mibo won Best Home for their funky tea towels which double up as fun sewing projects.

Geraldine James, head buyer for Selfridges said: “Top Drawer is a nicely edited cross-section of products. It’s a great visual inspiration and, being in London, an ideal and convenient trade show. As the first of the year, its timing is perfect for sourcing new products early, specifically seasonal designs for key gift buying periods. Individual sectors make the show so easy to navigate so you can instantly find the type of products you are searching for.”

Home 2012

At Top Drawer, Clarion Events announced its plans for expansion in 2012 when significant investment will be made to the retail portfolio. Top Drawer will be enhanced with each of the five sections of show: Fashion, Gifts, Greetings Children’s and Wellbeing being developed to offer more international brands, new names and a greater breadth of choice for retailers.

Top Drawer will also see the launch of the new Home show dedicated to homewares and interior accessories, which will run adjacent to Top Drawer in January 2012. Clarion said the announcement met with an overwhelmingly positive response with buyers and exhibitors alike agreeing that the launch would create a more powerful buying destination in London. Home’s inspirational product showcase will include lighting, small and occasional furniture, accessories for the kitchen and bathroom, soft furnishings, tableware, glassware and garden accessories.


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