Greetings Today magazine, giving you the bigger picture

Apple competes in greeting card arena

Technology company Apple have unveiled a new greetings card application for their latest generation of iPhones and iPod touch products, set to rival other online and offline card retailers.

The new Cards app from Apple lets you create and mail bespoke crafted letterpress cards personalised with your own text and photos using the latest iPhone operating system.  

Each card is crafted from premium cotton paper using the traditional printing method that presses a design and ink into the card for a distinctive look and feel.

iPhone users are able to swipe through the on screen ‘carousel’ to select one of 21 template designs.  It is then a case of typing out a personal message, customising with a favourite photo, or taking a new photo for the card.  Once happy with the design, users choose a recipient from their contacts list and Apple prints the card, slips it in an addressed envelope, and posts it. The price for the service is currently $2.99 when sent within the US and $4.99 when sent to or from anywhere else, including postage. 

If the order is placed in the US, Apple will track it with the US Postal Service barcode, and then notify the sender when the card is due to arrive.

The Cards app works with iOS 5 on iPhone 3GS or later, iPod touch (3rd and 4th generation), iPad, or iPad 2.

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