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Danilo MD is king for a day

Breakfast show DJ Chris Evans has branded Danilo’s managing director Laurence Prince ‘the king of calendars’ on his Radio 2 show, following an interview about Sir Cliff Richard’s 2012 new ‘action man’ calendar.

Radio 2 researchers became interested in Danilo, the leading greeting card and calendar company, after seeing images of the new calendars and in the Daily Mail, and Sunday Mirror.

In his interview with Chris Evans, Danilo Managing Director talked about his first calendar signing with Elvis Presley, which was secured after handing over of a briefcase of cash to Colonel Parker, Elvis’s manager back in 1978.  

Talking about Sir Cliff, Prince said: “I’ve met him on many occasions, he’s an absolute gent, a pleasure to work with.”

Sir Cliff Richard came on air later in the show to give Evans the lowdown on producing his high octane new 2012 calendar – in which he poses as an F1 racer and surfer, ‘cowboy Cliff’ and even a wet t’shirt look for the cover which Sir Cliff said was his personal favourite.

In terms of who takes the credit for the creative concepts for the poses and photo-shoots, both Laurence Prince and Sir Cliff Richard praised each other for the ideas.  Prince had said earlier that Sir Cliff had come up with many of the ideas himself.
Whereas Sir Cliff said: “I get led by the nose a bit by these people, they have absolutely the right idea or everything we should be doing.”

Jennie Hallsall, Danilo’s PR and marketing manager explained that when Danilo work with celebrities it is always a two-way process where good communication is essential and each working relationship is different.  

“There is nothing general about how we work with celebrities, it depends, depends, depends.” She said. “Some just want to deliver the finished artwork to us, or else they’ll send the photographs and our designers will do the layout work.  Other times we will research the pictures and manage the whole shoot.
“Either way, the clients always have the last say-so.  They have to be happy with the finished product.”

“Cliff’s been doing these calendars with us for donkeys years, and he knows that a good clean calendar which offers something new and different will work for his fans.”

Click here to listen to the radio show on BBC iPlayer until 6.30am on Tuesday 13/09/11              

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