Greetings Today magazine, giving you the bigger picture

New shop marks its independence

M&P Cards Ltd has opened a brand new store and has launched a new model of independent retailing to match.

The new ‘Occasions’ store can be found in the Royal town of Wootton Bassett. It is the sixth shop to join the group, an independently-run business whose stores span the four counties of Hampshire, Wiltshire, Berkshire and Dorset.

The opening was a special event for the local community with free balloons and giveaways for the children and it was well received in the town.

The launch marks a series of new innovations for the retailer. It includes a brand new Thornton’s franchise which is the first of its kind in the UK, the use of greeting card images enlarged onto canvas to create striking wall art, plus a change to the way greetings cards are sourced and evaluated marking a new direction for this independent retailer.

The second major change for this store is the way they will source and supply their greeting cards using a brokerage system more commonly used by larger multiple retailers.

M&P Cards Ltd is working with The Great British Card Company to manage the brokerage for them in Wootton Bassett, but elsewhere in the other stores UK Greetings has held the greetings control with approximately one third of company purchasing passing through independent buying group, Cardgains.

Read more on this story in the October issue of Greetings Today, coming soon.

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