Get started on The Right Lines
Find the words with a stream of consciousness
THE Right Lines is a brand new range for Autumn 2012, which puts a modern spin on traditional sentimental and verse cards.
Launched by Bristol-based copywriter Lindsay Randall each card in the range offers a stream of consciousness relevant to the occasion, intentionally unpunctuated and with a playful, conversational tone.
“Many people struggle to find the words to write in a card,” Lindsay said, “The idea behind this range is to start you off along the right lines and then leave you to continue inside or to simply sign your name’.”
Continuing her popular theme of sentimental occasion cards, The Right Lines range is fresh, contemporary and relevant to today’s market.