Greetings Today magazine, giving you the bigger picture

Only 12 days to Eid

Cards need for festival to mark end of Ramadan

ONE of the largest greetings card-sending occasions in the ethnic calendar will take place this month. The Islamic festival of Eid ul-Fitr takes place on August 19.

This event, know as the Lesser Eid, marks the holy month of Ramadan, when Muslims all over the world fast between the hours of sunrise and sunset.
Eid cards have become increasingly popular over the last few years and are now stocked by all major supermarkets and retail multiples.
According to Rajeev Arora, director of specialist card publisher Davora Ltd, Eid is the largest occasion in the ethnic calendar.
“The UK population has become more diverse over the last decade, and buyers for Eid cards are not limited to just the Muslim population” says Rajeev. “Many non-Muslims buy Eid cards to give to their Muslim friends and colleagues too”.
If you are a retailer who stocks Eid cards, make sure you have your cards out on prominent display at least until August 19 - then there’s Eid ul-Adha, the festival of sacrifice or the Greater Eid, on October 26.

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