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Darren is the man for the job

New event director for BLE announced

DARREN Brechin has been named as the new event director for BLE by show producer Advanstar Licensing.

Darren takes over from Jessica Blue who moves to America in the new year to take over as show director for Licensing Expo.
Having grown into the leading event for the European licensing industry on Jessica’s seven-year watch, there are changes in the works for the October 2013 Brand Licensing Europe show, including including plans to merchandise the show floor into three key segments – art, design and image; entertainment and character; and brands – to create a shopping-style event for retailers, licensees and sales promotion professionals.
Darren has more than 10 years of experience in the exhibition industry, including event director positions held at DMG Events (Canada) and IIR Exhibitions.
He will oversee the running of BLE including strategic planning, growth, sales and day-to-day management.
“I am delighted to be taking up this position on one of the UK’s fastest-growing and most successful exhibitions,” he said.
“I’m looking forward to working with the team to build on the phenomenal success of the show that took place in October, which was the best attended in its 14-year history.”

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