Greetings Today magazine, giving you the bigger picture

Double design delight

Fenwick snap up both versions of exclusive card

FENWICK in Leicester know a good thing when they see it – they asked hand-finished specialist Sabivo to create an exclusive Christmas design and loved the two versions submitted so much they took both.

“We couldn’t decide between two designs and submitted both,” said founder and designer Sabina Kovacheva, “which were so loved by the store director that he bought the entire order and placed a second one straight away!
“We’re asking ourselves whether it’s another way to stay ahead of the competition in product innovation or whether personalisation of Christmas cards is becoming popular not only with private customers but also with trade customers.”

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