Greetings Today magazine, giving you the bigger picture

Fun and friendship

Noah’s Park takes off as Gemma expand own-brand launches

FUN, adventures and friendship is the basis of Noah’s Park, the exciting new pre-school property from Gemma.

Targeting boys and girls aged two to five, the latest own-brand launch from the top UK licensed greetings publisher sees each character having unique qualities and personalities that children can identify with.
Leader Noah The Lion is funny, fearless and playful. Other key characters include his sidekick Zeb The Zebra, Obi The Giraffe, Mia The Meerkat, Kip the Monkey, Jed The Elephant, Orla The Ostrich, Rudy The Rhinoceros, and Penny the Porcupine who’s the listener of the group.
The artwork style is a modern approach to illustration in a CGI-inspired way and it fills a gap in today’s marketplace for this timeless genre loved by children and adults alike.
The brand has been created in-house by Gemma’s award-winning studio and will first launch in-store in April 2014 with cards, wrap and party products.
There will be eight cards for launch covering ages two, three and four for both boys and girls plus two general happy birthday cards.
The cards showing striking images of fun group scenes or characters on their own sometimes in humorous poses – like Noah sticking his tongue out!
Our wrap offering comprises of roll wrap, flat wrap and a fantastic gift bag.
The party range is bold and colourful and covers everything a child needs for a Noah’s Park themed party – plates, cups, napkins, invitations, table cover and loot bags. We also have a fun, eye catching foil balloon and banner launching too.
This is the latest own brand launch for Gemma following the success of Gem Fairies. The initial product launch will be followed by further greetings cards, along with a full marketing programme and style guide.
Shelley Boyd-Platt, Gemma’s marketing, said: “Everyone at Gemma is very excited about the launch and internally they already have their favourite characters chosen.
“We’ve received fantastic feedback from both retailers and consumers when presented in focus groups about the appeal of brand and cannot wait to see it start rolling out to stores next year.”

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