Greetings Today magazine, giving you the bigger picture

Tiny animals go down under

…and also hit America for the first time

GREETINGS card and homeware deals have been secured in the US and Australia to expand the international reach of Lillipippins.

Their global licensing agency JELC announced the major new deals yesterday which take the property, based on beautifully-crafted representations of tiny woodland and wild animals, into America for the first time.
US greetings card, gift and lifestyle company Pictura will be producing a range of 24 117x172mm cards printed with a matte varnish finish and pearl foil frame accents.
Ashdene will be offering boxed mugs and tea sets for both the Australian and New Zealand markets.
Bryan D’Angelo from Pictura, says, “We are always on the lookout for artists and work that fit in with our reputation for both originality and quality design. Lillipippins, with its combination of a nostalgic feel and quirky, modern humour, is a wonderful addition to our portfolio.”
Jane Evans, Joint Managing Director, JELC, says: “Lillipippins has a look and feel that we were sure would appeal enormously to quality, design-led licences like Pictura and Ashdene. But even we have been surprised by the diversity of the markets that have taken this brand to their hearts. Lillipippins is a very English brand — but one with a very international appeal.”

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