Greetings Today magazine, giving you the bigger picture

GCA puts pen to paper

Association partners with National Stationery Week

THE GCA has joined the campaign to encourage more people to put pen to paper by partnering with National Stationery Week.

Aimed at persuading folk to go back to the traditional forms of communication rather than using text, email, Facebook and Twitter, the Get Britain Writing campaign is part of the week, organised by the London Stationery Show.
“The Greeting Card Association is delighted to support this important campaign” said chief executive Sharon Little, “it has been proven that handwriting is important in child development and helps with thoughts and ideas, thinking, language and working memory.
“There is also no better form of emotional communication – in adult life, sending a handwritten card is one of the most important tools for showing we care about the people we love.”
Dr Angela Webb, chair of the National Handwriting Association, added: “Handwriting is still a valuable skill to be promoted alongside digital technology, and using the right tools can enhance the experience of writing for a young person.
“The National Handwriting Association is pleased to be supporting National Stationery Week and the Get Britain Writing campaign.”
National Stationery week runs from March 31 to April 6, and is sponsored by Faber-Castell, Letts Filofax, Post-it, Sheaffer and Zebra Pen.
This year’s campaign reached over 20 million consumers via press and broadcast media, and an extensive PR, online and social media campaign.

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