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Otters help house birds

New licence deal supports wildlife homes crisis campaign

OTTER House are quite happy to be given the bird as they’ve just signed a new licensing agreement with the RSPB to produce paper and gifting products.

The deal comes off the back of the charity’s £4million TV campaign to tackle the housing crisis facing the UK’s threatened wildlife, and will be available from early 2014.
Giving Nature A Home urges people to provide a place for wildlife in their own gardens and outside space and increase awareness about nature and the threats it faces.
The RSPB appoint consultancy Golden Goose as their exclusive agency to build on their successful brand licensing programme, and they’ve now set up the deal with Otter House to produce products including stationery, greetings and Christmas cards, giftwrap, jigsaws and tea towels.
The range has been designed by Otter House’s Kirstie Montague with a key look bringing both birds and nature to life and, to support the RSPB’s core principles, it will be FSC-compliant, environmentally-friendly, use limited packaging, and be recyclable wherever possible.
Otter House have worked effectively with the RSPB for more than 10 years with the group’s publishing division Carousel Calendars producing their licensed calendars and diaries with the range consisting of eight titles in five formats, with a distribution of 100,000.
“We’re delighted to be extending our work with the RSPB and Golden Goose,” said Martin Rees-Davies, head of licensing for The Otter House Group, ”it’s such an exciting brand with so much support and appeal.
“Our whole team have worked extremely hard to develop designs and new product formats that will appeal to the widest possible retail markets and consumer base, both young and old”.
Antonia Habdank-Toczyska, account director for Golden Goose, added: “The design work developed by Otter House is really beautiful, capturing the essence of the RSPB being about birds and wildlife, in a wonderfully contemporary way.
“We’re looking forward to working with Otter House to showcase these products in a high profile way at retail.”
The RSPB is the UK’s largest conservation charity with over a million members and an awareness level of more than 90 per cent.
With the aim of protecting birds, wildlife and the environment the RSPB has more than 200 nature reserves covering 130,000 hectares and home to over 15,000 species, which account for 80 per cent of the UK’s rarest and threatened bird species.
Martin is pictured with Adam Bass of Golden Goose and the RSPB's head of licensing Doug Christie.


01392 824300
www.otterhouse.co.uk


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