Greetings Today magazine, giving you the bigger picture

Busy busy busy

Sharon shines on BBC Breakfast in card-sending capital of the world


 THE card-sending capital of the world was how GCA chief executive Sharon Little described the UK on BBC Breakfast this morning as they ran a feature on the Royal Mail’s busiest time of the year.

Sharon had to get from the Greeting Card Association’s London base to the Exeter sorting office for the three-minute live broadcast at 7.50am where she followed Joe Massey from the Royal Mail talking to the show’s business correspondent Steph McGovern.
Joe said: “It’s really busy as you can appreciate, this time last year we sorted 115million parcels here so we’re always geared up for those sorts of volumes.
“What we’ve done this year is we’ve got 10 pop-up centres, we’ve got 19,000 seasonal staff working for us and we’ve got 4,000 extra vehicles all aimed at delivering Christmas for our customers so the scale changes.”
In reply to Steph’s question about how Royal Mail are responding to the competition following recent reports of how they could be losing out, he added: “We’re responding in many ways, working with our retailers to give them later acceptance times so they can get their products to customers, we’re working with our customers in terms of Amazon to click and collect from our Post office network.
“We’re investing in new technology and enhanced technology for tracking. We’re opening our counters on Sundays, our top 100 units, so there are lots of different ways we are responding.”
Sharon then explained that the online phenomenon is not affecting card-sending as much as reported: “It’s absolutely not the case. We’re the greetings card capital of the world in the UK. We buy and send more cards per person than any other nation. And we’re going to be sending, buying and giving, around about a billion Christmas cards here in the UK. So cards are definitely very very popular.
“We just like to reach out to friends and family in that way. There’s something about handwriting, ink on paper, it’s something very special and you only really see that these days in greetings cards.
“There’s only about four per cent of cards that are actually bought online so most people buy their cards from shops. It is an important part but I think the most important thing is that you get a real card at the end of it and people really appreciate a real card, it makes you feel much more special to receive a card in the post.”

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