Greetings Today magazine, giving you the bigger picture

Designs come to life

Moonpig in new AR tech partnership with Zappar

KIDS’ CARDS that come to life are the latest offering from Moonpig who have teamed up with augmented reality company Zappar on the project.

The partnership brings AR technology to licensed greetings cards and is Zappar’s second tie-up with Moonpig after previously allowing customers to add their own videos to cards.
The new venture is aimed at a younger audience with the designs including Peppa Pig and Studio Pets By Myrna, retailing at £3.99 each.
Armed with the free-to-download Moonpig app recipients can use their smartphone or table to bring the card design to life with video and game options.
Moonpig MD James Sturrock said: “It’s been great working on another project with Zappar. Moonpig is all about creating personal and memorable greeting cards and we are always looking for ways that we can bring bigger smiles to faces – we’re sure that this collaboration will do just that.”
Caspar Thykier, Co-founder & CEO of Zappar, explained, “Greetings cards are one of those perfect use cases for Zappar. It’s the right occasion, context and content to drive extremely high levels of interaction and engagement. Our focus is always on the user experience rather than the tech.”

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