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Spirit of shopkeepers

Sales team chip in to highlight plight of retailers affected by flooding


SHELLING out cash at the annual sales meeting isn’t normal procedure but it was all in a good cause on Thursday (December 17) as Cherry Orchard MD Jackie Collins showed the publishers’ support for retailers hit by the recent floods.

Jackie gave a presentation to her team at the company sales conference on the importance of supporting independent retailers and organised a collection for the Cumbrian Flood Appeal.
Having been badly affected by floods in 2009, Cherry Orchard stockists Wishes Of Cockermouth were among retailers struck by Storm Desmond in the lead up to Small Business Saturday on December 5, with health and safety requirements preventing owners Fiona and Victoria Robinson from reopening until the new year.
Jackie, co-founder of Cherry Orchard, wanted to make a gesture of support for the shop’s owners and other retailers in the area by asking her team to make a small donation, and is pictured taking the collection.
She said: “As Small Business Saturday was campaigning to get us all shopping locally, it was a cruel blow for this storm to wreak havoc like this on what should have been one of the busiest days of the year. I’m gutted for these lovely ladies having to go through this all over again.
“Napoleon once tried to insult us for being a Nation Of Shopkeepers but where's the insult in being a nation determined to battle on to be able to offer a neighbour an honest service and a fair price, no matter what events get in the way?
“Stock, fixtures and fittings may have been damaged but, as long as our communities continue to rally round and show support for the remarkable spirit of resilience in our proud nation's shopkeepers, it will go on as it always has – business as usual.”

To donate to the Cumbria Flood Appeal visit or text 70070 with the message FLUD15 and a monetary amount, eg FLUD15 £10.
T: 01684 295500

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