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A date with charity

Calendars and diaries bring in £75k for worthy causes

MORE than £75,000 has been raised by Carousel Calendars’ 2015 dated charity range in royalties and donations for worthwhile causes.

The £75,195 raised shows licensed dated products from Carousel are a vital revenue stream for charities including the RSPB, RNLI, RHA, RBG Kew, Perennial, WWF and Help For Heroes and have contributed to the growth of charity calendars within the market. With their sister company Otter House, Carousel Calendars also produce many of the exclusive lines sold in charity shops and catalogues across the country, which include titles for Dogs Trust, Marie Curie Cancer Care, Oxfam, the RSPB, The National Trust and RNLI. Otter House specialise in the design and printing of greetings cards, stationery and gifts and have been a key supplier in the charity market for more than 15 years, supplying a diverse range of charities with both stock and exclusive lines.
Designs are tailored and commissioned to the charity’s specific requirements within their in-house studio, working closely with a range of artists and photographers, and Otter House also manage a charity catalogue and website programme which raised over £210,000 last year in charity royalties and donations. The RSPB have seen their licensed dated range grow from a couple of products to a range of seven titles covering birds, robins, owls and wildlife in both beautiful photographic and illustrated designs.
Their recent advertising and promotions on TV helped promote the RSPB brand and, by working with the charity on this strategy, Carousel have seen sales of calendars exceed 100,000 units per annum.
Carousel are constantly working to increase their selection of dated charity products and for 2016 have entered into licensed contracts with The National Trust, the RSPCA and WWF.
The National Trust have not licensed for several years, but there has been a tremendous take up by retailers for the first year and initial sales figures show these new licences have been very well received and there is a huge market for charity dated products.
Martin Rees-Davies, Head of Licensing for Carousel Calendars, said: “The key to success for all charities is to develop a range that is line with their aims and mission statement, along with being able to sing to their core consumers.
“That brand awareness and design approach will also help to attract a new consumer to the charity, which will ensure that long-term support and revenue is in place for them.
Carousel Calendars have a huge amount of experience within the charity sector and can offer expert brand planning, strategy, design development and production expertise in order to maximize those much-needed revenues – as well as driving in store sales.”
Carousel Calendars’ range of 2016 charity calendars and diaries will be available from August 2015.

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