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Open up the Amazon

But most want ecommerce retailers to stay online

OPENING physical retail stores could be a successful move for Amazon after a survey found a majority of people want to see the ecommerce giant on the High Street – but they don’t like any of the others.

The Daily Telegraph reported on the survey by retail agency Live & Breathe which asked 1,000 Britons for their thoughts on the future of the High Street.
In the same survey two years ago, only 31 per cent were in favour of a High Street Amazon, but support has grown since then with 53 per cent saying the ecommerce giants were the online retailers they’d like to see go into bricks and mortar.
However, the next biggest response saw 32 per cent say they don’t want any online retailer to hit the High Street, while fewer than three in 10 people would shop at a physical eBay, just 13 per cent wanted a local Asos and only 10 per cent fancy a bricks and mortar Etsy.
Digital entertainment brands such as Netflix, iTunes and Spotify were even less popular, while property websites Rightmove and Zoopla attracted just a handful of votes.
Amazon chief executive and founder Jeff Bezos said in 2012 that he "would love to open physical stores" if he could find a way that’s "uniquely Amazon", and last year the company sparked speculation it was about to happen when they leased a 470,000 sq ft building near Macy's in Manhattan, but the retailers said the property would be “primarily” used for office space.
Viv Craske, head of digital at Live & Breathe, said: “A number of successful online brands have opened stores in recent years, such as Apple, Hotel Chocolat and Funky Pigeon, as well as eBay being represented in Argos stores, and online retailers such as Amazon and Ocado creating physical lockers to pick up purchases.
“It’s often seen as a way to reach a wider audience as well as lock in loyalty in a world where bricks and mortar retailers are becoming multi-channel."
As well as having a convenient drop-off location for returns, a physical presence would allow Amazon to showcase their own-branded products such as the Kindle.
“If Amazon could also deliver a great in-store experience on the high street while maintaining its internet advantages, it would be a very powerful proposition,” Viv added.


Image from www.telegraph.co.uk


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