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New deals announced for hugely-popular girls’ collectable

BULLDOG Licensing have announced more new deals for Shopkins, the phenomenally-successful collectable that already has Pyramid International offering posters.

The new deals will see Aykroyds/TDP develop children's nightwear, underwear and swimwear for UK/Eire, while Autumn Publishing/Bonnier will be launching with scented publishing that will hit the shelves in all English-speaking markets.
The range will include scented sticker scene books, scented sticker activity books, shopping bag craft kit, scented puzzle books and note books with scented pen, press out model book, scented sticker book and activity box.
Shopkins are cute little characters that live in Shopville. Each series features 148 to collect, including ultra-rare and limited edition characters, and are sold inside adorable little shopping bags.
Despite only having been on the market for a few months the brand secured the girls’ category Toy Of The Year in New York and the BTHA’s Collectable Of The Year.
The new partners join a host of existing licensees, as well as Pyramid, Character World are offering bedding, inflatable chairs and beanbags, RMS International have craft stationery, Pedigree have annuals, there are magazines from DJ Murphy, games from Winning Moves and Whitehouse Leisure have amusement plush.
“Shopkins is proving to be an absolute phenomenon,” said Bulldog Group MD Rob Corney. “The demand is incredible and the brand is showing huge growth with retailers across the whole market asking us for more product and bespoke promotions. Kids just can’t get enough of them and it’s no surprise that we are securing deals with so many top licensees.”

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