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Wishes come true

New website launch makes searching simple

A WISH list function on the new Autumn Fair website is set to provide a year-round exhibition shopping experience for retailers.

The site, developed by ASP, has been unveiled by organisers i2i Events Group along with refreshed branding for the show at Birmingham’s NEC from September 6-9.
The wish list mirrors some of the world’s most successful ecommerce sites and allows browsers to add items to their online cart and easily navigate one of the largest new product selections available to the trade ahead of Christmas.
Autumn Fair Brand Manager Kate Disley said: “I’m delighted to unveil the new website for Autumn Fair, which has been in development for several months and represents a significant investment in the show by i2i Events. “The exciting new functionality we’ve introduced will greatly enhance the product sourcing experience for many thousands of retailers who want to see what’s on offer at Autumn Fair and browse our website for inspiration.
“As far as we’re aware it’s the first time such technology has been implemented by a retail exhibition organiser.” The Autumn Fair website can be shopped in the same manner as the show, by product category or direct searches for specific exhibitors. As soon as something of interest is spotted the user clicks the star on the product image to start creating a wish list.
As with popular consumer shopping sites, the personalised My Wish List can be viewed at the top right corner of the website and emailed to the user ahead of the exhibition to facilitate the Autumn Fair product-sourcing experience.
A new website with similar functionality is already in place for sister event Pure London and the same technology is due to be rolled out for Spring Fair 2016 later this year.

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