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Danilo’s double delight

Licensed specialists pick up second awards nomination for Ladybird Books For Grown-Ups range


DANILO have picked up their second accolade in a week for their Ladybird Books For Grown-Ups greetings cards, with a finalists’ place in the Licensing Awards.

Already nominated in the Henries 2017 Best Licensed Cards category, Danilo have now been named as one of six nominees for the Best Licensed Paper Products Or Stationery Range, up against Blueprint Collections, Blue Sky Studios, Hallmark, Pyramid International and UK Greetings.
Carte Blanche’s Me To You property is vying for the Best Teen Or Adult Licensed Property, while Card Factory are one of the six finalists in the Radar Award for retailers who have considerably increased their licensing activities over the past year.
More than 150 finalists have been selected across the 25 awards in five categories for the awards, which are supported by the Licensing Industry Manufacturers’ Association, and have Brand Licensing Europe as the headline sponsors.
The winners will be announced on September 12 at the ceremony in the Great Room at London’s Grosvenor House Hotel where 1,400 licensors, licensees and retailers are expected to attend.
BLE brand director Anna Knight said: “We’re delighted to be headline sponsors for the Licensing Awards 2017. As retail sales as a whole continue to decline, sales of licensed product are bucking this trend.
“As the sector matures, licensing is expanding to more sectors and more territories – and brand owners, licensors and retailers are becoming increasingly creative and innovative with the products they are creating and selling.”
The full list of nominees is below, the five categories are:
● Retailer Awards – for retailers of licensed merchandise.
● Product Awards – for ranges of licensed products.
● Property Awards – for specific licensed properties.
● Marketing Communication Award – for a specific licensing marketing promotion.
● LIMA UK Rising Star Award – for the global leaders of tomorrow.



Best Retailer Of Pre-school Licensed Products (age 0-5)

Shop Direct

Best Retailer Of Kids’ Licensed Products (age 5-16)
Claire’s Accessories

Best Retailer Of Adult Licensed Products
Forbidden Planet

The Radar Award
Card Factory
The Range

Best Licensed Retail Execution – for a specific promotion or licensing treatment
DC Comics’ Be A Superhero This Summer at Intu
Disney Princess Dream Big at Tesco
Finding Dory Summer Campaign at Sainsbury’s
Minnie And Mickey Mouse Launch Campaign at Gap
My Little Pony Easter Activation at Primark
Nickelodeon All Stars Easter Activity at Intu
Star Wars Mission at Asda
WWE Wrestlemania at Selfridges


Best Licensed Paper Products Or Stationery Range

Ladybird Books for Grown-Ups Greeting Cards – Danilo
Marvel Notebook Collection – Pyramid International
My Little Pony Stationery Range – Blue Sky Studios
Sara Miller London Stationery Collection – Blueprint Collections
Star Wars Greeting Cards – UK Greetings
Winnie The Pooh Giftwrappings Collection for M&S – Hallmark

Best Licensed Toys Or Games Range
The Lego Batman Movie Range – Lego
My Little Pony Role Play Toys – HTI
Nick Jr Ready Steady Dough Range for The Entertainer – Addo Play
PAW Patrol Arts & Crafts Range – Sambro
PJ Masks Toy Range – Flair
The World Of Eric Carle Arts & Crafts Range – Rainbow Designs

Best Licensed Dress-Up Or Partyware Range
DC Girls Dress-up for George at Asda – Rubie’s
Disney Princess Dress-up for Sainsbury’s – Rubie’s
Horrible Histories Dress-Up – RH Smith & Son
LEGO Batman Dress-Up – Jakks Pacific
PAW Patrol Party Range – Amscan
Toy Story Disney Baby Dress-Up – Travis Designs

Best Licensed Preschool Apparel Range (0-5 years)
Disney Princess Tutus for George At Asda – Paul Dennicci
The Gruffalo Boy’s Collection for Tu at Sainsbury’s
Mr Men Collection – Tobias & The Bear
Peter Rabbit Collection for Mothercare – Paul Dennicci
Star Wars Collection – Cooneen By Design
Winnie the Pooh 90th Range – Matalan

Best Licensed Children’s Apparel Range
AKID x Good Luck Trolls Footwear – AKID Brands
Beauty and the Beast Spring/Summer Collection – TVM Fashion Lab
DC Comics Girls’ T-shirt Collection for George At Asda
My Little Pony Girls’ Footwear for Argos – William Lamb
My Little Pony Nightwear for George At Asda – Aykroyd & Sons
Pokémon Apparel Range for Next – Fashion UK

Best Licensed Adult Apparel Range
Barbie Collection for ASOS – Somerbond
Lon Dunn by Jourdan Dunn Collection – Missguided
Mr. Men Father’s Day Range – Blues
My Little Pony Collection for Primark – Bravado
Pokémon Collection – Hype
Pusheen Collection for Primark – Poetic Brands

Best Licensed Written, Listening Or Learning Range
Doctor Who Mr. Men Books – Penguin Random House
My Little Pony Creative Colouring Books – Hachette Children’s Group
My Little Pony Magazine – Signature Publishing
PAW Patrol Range – Parragon Books
Peppa Pig ELA Range – Trends
The World of Eric Carle Activity Range – Parragon Books

Best Licensed Giftware Range
Despicable Me Backpack Collection – Posh Paws
Harry Potter Giftware Range – Half Moon Bay
Marvel Civil War Vintage Army Collection – BB designs
Nintendo Gameboy Collection – Bioworld Europe
Polaroid Gift Range from Fizz Creations
The Simpsons The Undressed Collection – Skinnydip

Best Licensed Home Décor, Tableware Or Housewares Range
Friends Central Perk Homewares – Pyramid International
Mickey Mouse Outdoor Summer Collection – Primark
Slush Puppie Range – Fizz Creations
Star Wars BB8 Homewares Range – Funko
Trolls Glow Bedding and Accessories Range – Character World
V&A Alice in Wonderland Collection – Creative Tops

Best Licensed Food Or Drink Range
Candy Crush Baking Kits – Bakedin
Crayola Crafty Cooks Range – Fiddes Payne
The Gruffalo Ice Tusks – Brand Of Brothers
Marmite Range – Kinnerton
Pusheen Confectionery – Mallow Tree
Tango Popcorn – Yumsh Snacks

The Innovation Award
Beauty And The Beast Chip Collection for Primark
Despicable DM3 Flying Minion Dave – Wow! Stuff
In The Night Garden Sleep Tight All Night Igglepiggle – Golden Bear
Paw Patrol UV Pup Top for Morrisons – Bioworld International
Peppa Pig Colour Changing Raincoat – Squidkids
VW Retro Special Edition Fridge – Gorenje


Best Preschool Licensed Property (age 0-5)

Blaze and the Monster Machines
The Gruffalo
Hey Duggee
In the Night Garden
PAW Patrol
Peppa Pig
PJ Masks
Thomas & Friends
The Very Hungry Caterpillar

Best Children’s Or Tween Licensed Property (age 5-12)
My Little Pony
Powerpuff Girls
Thunderbirds Are Go
Teenage Mutant Ninja Turtles

Best Teen Or Adult Licensed Property
Adventure Time
Game Of Thrones
Harry Potter
Me To You
The Simpsons

Best Film Licensed Property
Beauty And The Beast
Despicable Me
Fantastic Beasts And Where To Find Them
Guardians Of The Galaxy Vol2
The Lego Batman Movie
Star Wars (Rogue One: A Star Wars Story)
Wonder Woman

Best Music Or Celebrity Licensed Property
The Beatles
Jamie Oliver
Jennifer Lopez
JoJo Siwa
Jourdan Dunn
Justin Bieber
Little Mix
Tom Kerridge

Best Sports Licensed Property
Chelsea FC
England Rugby
FC Barcelona
The Football Association
Liverpool FC
Manchester City FC
National Basketball Association
Tottenham Hotspur FC

The Classic Licensed Property Award
Disney Princess
Doctor Who
Fireman Sam
Mr Men Little Miss
Paddington Bear
Power Rangers
Roald Dahl
Sesame Street

Best Licensed Marketing Communications Award
Masters Of The Universe Epic Skeletor, with Born Licensing and Mother agencies
The Angry Birds Movie, Peperami (with Brand & Deliver)

Thunderbirds Savers Are Go, Halifax Bank with Adam&eveddB
Absolutely Fabulous, Cadbury Amaze Bites with Lime Communications
Trolls, Vosene Kids with Lime Communications
Mr Men, Heathrow’s Holiday Experience
Storks, Mail Boxes Etc with Lime Communications
Warner Bros Classic Animation, Halifax Bank with Adam&eveDDB

LIMA UK Rising Stars
Katie Ball, Retail Partnerships Manager, BBC Worldwide
Charlotte Boyce, European Campaign Manager, Nickelodeon
Omar Khan, Licensing & Special Projects Manager, Forbidden Planet
Grace Pantony, Licensing Director, Marshall Amplifiers
Hannah Stevens, Retail & Brand Manager, CPLG
Sophie Yates, Licensing Coordinator, Bulldog Licensing

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