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Molang joins Blueprint

Cuddly rabbit set to appear on bags, stationery and gifting items


LICENSING Link have announced two new licences for the Molang brand, taking the cuddly, funny, kind-hearted rabbit on to stationery, bags, accessories and socks.

Blueprint Collections will be launching a range of bags, stationery and gifting items, including beakers, novelty backpacks, pencil cases, pens, mirrors, storage tubs, beakers and more.
All will be illustrated with pictures of a happy smiling Molang, on his own or with his best friend Piu Piu, a little chick, and the range will be available at retail from spring 2018.
Roy Lowe & Sons are launching a range of Molang socks both for his many preschool fans and for the large number of men and women who love the rabbit’s funny, upbeat, carefree and caring approach to life.
Molang first came to the world’s attention on the personal blog of Korean illustrator Hye-Ji Yoon, quickly becoming popular through instant messaging apps. French animation and production studio Millimages then gave Molang his own TV show, which is strongly based on visual humour as the rabbit and his friends speak a language entirely of their own.
TV exposure today extends to more than 200 countries worldwide, with high ratings in France, the US and the UK, enormous success on YouTube and apps, and a massive social media presence.
Blueprint MD Lisa Shand said”: “This simply designed but incredibly charming character is a perfect source of memorable imagery for our output of stationery, bags and accessories.”
Chris Taday, Director of Licensing Link, added: “Molang is a winning property on every level with a memorable look and style that lends itself perfectly to licensed output. We’re extremely pleased to welcome Roy Lowe and Blueprint Collections to the growing Molang licensee family.”

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