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Emily’s Happy News

Playful jewellery kicks off new licensing deal for heart-warming messages

  

EMILY Coxhead has expanded from her Happy News card range with Pigment Productions to a licensing deal with Widdop And Co, starting with playful jewellery.

Using her signature happiness-inspired designs, the giftware collection will be showcased on Widdop’s stand at Spring Fair and is set to include accessories, mugs, bags and photo frames featuring Emily’s heart-warming message, quirky touches and hand-drawn illustrations.
Alicia Davenport, licensing director at DRi Licensing, said: “This uplifting and absolutely on-trend brand connects with audiences of all ages and we’re delighted to welcome Widdop And Co on board.”
Widdop product development director Stephen Illingworth added: “The Happy News captures the current zeitgeist, connecting with audiences of all ages. The mix of colourful and fresh illustrations and heartfelt text is a dynamic combination and we’re thrilled to be part of the next exciting chapter of Emily’s journey with the launch of her first giftware range.”


T: 0161 688 1200
www.widdop.co.uk


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