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Hallmark’s class act

Expansion of festive roadshow format aims to ‘equip customers with knowledge’

  

ROADSHOWS with a difference have just been announced by Hallmark to replace their traditional Christmas product showcases in January.

The publishers are expanding the format with three different masterclasses on social media, visual merchandising, and trend forecasts alongside revealing the newest product to retailers – including Christmas 2018 cards and giftwrap, the latest Itty Bittys plus the new gift presentation range.
Ellen Harrison, Hallmark marketing and events manager trade, said: “Our roadshows this year aren’t just about our product showcase, we’re keen to equip our customers with knowledge to take back to their stores to help drive their business forward.”
The Winter Wonderland Christmas 2018 Roadshows are being held at three venues to cover the UK and Ireland, in Manchester on January 15-16, Dublin on January 22-23, and Borehamwood, Herts, on January 25, with two sessions for each masterclass on each day – full details and times are below. Each session lasts 30 minutes with time for questions afterwards.
Social Media – to help understand the growth potential through social channels, as well as easy advertising opportunities for retailers to widen their customer base and engage their following, while highlighting classic errors and does and don’ts to guide you through the complex social landscape plus a free social media guide to take home.
Visual Merchandising – to give an understanding of displaying principles, helping retailers to create an impactful window display and in-store hot-spots while equipping them with the knowledge of current techniques within the industry to take back to their store.
Trend Forecast for 2018 – highlighting the key trends during 2018 helping retailers to understand what customers will be shopping for throughout the year, to help them stock the next must-have item, style or trend.
Hallmark also have roadshows in Edinburgh, Birmingham, Belfast and Cork without the masterclass sessions.


www.hallmark.co.uk/roadshows/

Hallmark Winter Wonderland Christmas Roadshows 2018

Belfast – Wellington Park Hotel

Wednesday, January 10
Thursday, January 11

Edinburgh – Norton House Hotel
Thursday, January 11

Manchester – Mottram Hall Hotel
Monday January 15
10am Social Media
11am Trend Forecast For 2018
1pm Visual Merchandising
3pm Trend Forecast For 2018
4pm Social Media
5pm Visual Merchandising


Tuesday January 16
10am Social Media
11am Trend Forecast For 2018
1pm Visual Merchandising
3pm Trend Forecast For 2018
4pm Social Media
5pm Visual Merchandising


Cork – Rochestown Park Hotel
Tuesday, January 16
Wednesday, January 17

Dublin – Herbert Park Hotel
Monday January 22
10am Visual Merchandising
11am Social Media
3pm Visual Merchandising
4pm Social Media


Tuesday January 23
10am Visual Merchandising
11am Social Media
3pm Visual Merchandising
4pm Social Media


Birmingham- Moor Hall Hotel
Tuesday, January 23

Borehamwood – Holiday Inn Borehamwood
Thursday January 25
10am Social Media
11am Trend Forecast For 2018
1pm Visual Merchandising
3pm Trend Forecast For 2018
4pm Social Media
5pm Visual Merchandising


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