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Insight on getting creative

Visitors have chance for hands-on testing at German stationery expo

  GETTING involved is the idea being the Atelier at Insights-X where visitors are encouraged to test products and get creative.

The stationery expo at Nuremberg’s Exhibition Centre from October 4-6 features a whole host of free, hands-on promotions within the InsightsArena in Hall 3, delivering valuable inspiration for presenting products at the point of sale.
So far, 289 exhibitors from 39 countries, including Britain’s BrownTrout UK, Paperblanks owners Hartley & Marks, Santoro and Sambro, have booked their space for the fourth edition of the expo and within the Atelier, located in the InsightsArena, every day, numerous exhibitors will be staging small workshops and special sessions.
Ernst Kick, CEO of show organisers Spielwarenmesse, said: “The Atelier allows retailers and buyers to familiarise themselves with the diverse applications of the products on display and they can try them out at their leisure. They are also shown how innovations can be presented to maximum effect in-store.”
During the fair, the popular camper van photo booth will enable visitors to capture lasting memories to take home with them, and the InsightsArena also boasts a Lounge, creating a pleasant networking environment for exhibitors and visitors.
Trade associations and buying groups partnered with Insights-X again have access to the exclusive PartnerLounge in the InsightsArena.
The expo’s 17 national and international partners include Soennecken, PRISMA and EK/servicegroup with the British BOSS Federation new for this year as well as EBEN from France.
Insights-X generates a range of other synergies, with various associations hosting events at the exhibition centre during the stationery expo.
The promotions in the InsightsArena Atelier can all be viewed at www.insights-x.com/en/events from mid-September, while the online catalogue is already available at www.insights-x.com/en/online-catalogue.



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