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King crowns Danilo celebrations

Elvis logo takes 40th birthday story back to where Laurence’s story began


BUILDING up to their 40th anniversary in October, Danilo have released a rockin' new birthday logo to celebrate this special occasion.

“The logo, which will form part of the celebrations, focuses on Danilo’s roots as well as our future,” said Daniel Prince, MD of Danilo.
Commenting on the new logo, chairman and company founder Laurence Prince added: “It seemed obvious to me that the logo needed to have a link to where the Danilo story began.
“Fortunately our relationship with the Elvis Presley Enterprises is still as strong today as when I first met the Colonel 40 years ago, so they happily approved the use of Elvis’s silhouette within our 40th anniversary logo.”
Laurence started the company back in 1978 following the death of the king of rock ’n’ roll when he recognised that the public wanted to celebrate Elvis’ life and came up with the idea of a celebrity calendar - the original is pictured along with the latest version.

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