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#SBS Pavilion winners revealed

From clocks to chocolate, dozen line up to join Theo Paphitis at Autumn Fair


THE 12 winners of the competition for free exhibition space in the #SBS Pavilion at Autumn Fair have been revealed.

Running from Sunday to Wednesday, September 2-5, at Birmingham’s NEC, this will be the first time Autumn Fair has featured the Pavilion, hosted by entrepreneur and small business champion Theo Paphitis, and dedicated to highlighting new and unique products from ambitious start-ups and small businesses.
The 12 winners are:
 Bad Dog Designs – unique and individual clocks created from original vintage Nixie tubes
 Border In A Box – garden design templates to help anyone easily create a pretty garden
 The Butterfly & Toadstool – handmade, naturally inspired jewellery
 Cally King – perfume gift boxes for those new to the world of fragrance
 Cuddlebed Company – handmade soft-furnishings for people of all ages, with an emphasis on adults and children with special needs
 Dimpled Heart – eclectic range of handcrafted homewares inspired by Scotland
 The Edible Museum – novelty intricate chocolate sculptured to look like museum pieces.
 Letterbox Lab – a kids’ science kit designed specifically to be more colourful, more convenient and more educational.
 MK Kids Interiors – personalised interior design company that caters exclusively to kids
 Perch Upholstery – the only furniture upholsterer working with felted wool in the UK
 The Room Alive – intricately designed soft furnishings, prints, stationary and toy storage solutions with an emphasis on materials from sustainable sources.
 Z-O-E – design studio crafting beautifully patterned muslin babywear

Chosen for their uniqueness, relevance to Autumn Fair’s retail visitors and how valued their products would be by the end consumer, the winners were picked from a shortlist of 36 by a panel of Autumn and Spring Fair experts from event organisers ITE Group.
Small Business Sunday, known as #SBS, was begun by Theo in 2010 and each week hundreds of small businesses tweet him to secure his endorsement.
Every Monday, six are then invited to become part of the now 2,300-strong #SBS community, benefiting from boosted publicity and attendance at a yearly conference with access to motivational speakers and workshops.
Theo said: “These 12 winners are fantastic representatives of the #SBS community. With their free space at Autumn Fair, they’ll get stand-out access to the greatest gathering of retail buyers in the UK, and have a chance to champion their products face-to-face.
“It’s an unrivalled level of exposure for these companies, and could be the catalyst to significant growth for their business.”
Louise Young, MD of Spring & Autumn Fair, added: “Deciding the winners has been no easy task, with every entrant making a sound case for being here at Autumn Fair. We are, however, more than confident that the 12 small businesses that we’ll be welcoming in the #SBS Pavilion come September 2 were the most innovative and unique of the 36 shortlisted.
“We thank Theo for helping to organise the competition and look forward to welcoming him and his winners to the show.
“Autumn Fair will be the perfect platform for these fledgling small businesses to reach out to new clients and forge strong partnerships ahead of what could be a transformative golden quarter for them.”
As the gateway to the Golden Quarter, Autumn Fair enables visitors to buy products here and now for this key selling period, as well as helping them get ahead by seeing the biggest range of 2019 product launches in the UK.
Registration is now open at

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