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No ordinary trends

Stationery show expands offer with tours to help visitors make key commercial decisions

   

THREE key global consumer and designer trends have been identified for the stationery sector, and forecasters Scarlet Opus will be revealing all at the London Stationery Show.

Alongside the showcase for the Stationery Awards, the new On Trend display will see the team select product from exhibitors illustrating these ideas, which will be supported by the innovative Trend Tours at the show.
“Sharing and explaining the impact of global trends and their effect on our sector is vital information for our exhibitors and visitors,” said Hazel Fieldwick, London Stationery Show event manager, “it means they can make key commercial decisions about new product development and purchases with confidence,”
The display area at London’s Business Design Centre, where the show runs over Tuesday and Wednesday, April 24-25, will include trend mood boards with the Scarlet Opus team on hand to talk to retailers about how they can interpret the trends and merchandise them in their own stores.
Covering Out Of The Ordinary, ECO 2.0 and Imperfect Beauty, each Trend Tour is a 25 to 30-minute tour of between eight and 10 products around the show which Scarlet Opus feel sum up the key consumer trends that will be playing out in the stationery market in the coming months.
Visitors can request their own team tour, or book a place on a timed tour where places are limited to seven people on each. To book a place contact vanessa.fortnam@stationeryshow.co.uk.
Hazel added: “Stationery is closely influenced by the fashion industry and has a wide retail appeal. We represent the sector in depth and weave in not only the current product hot spots, but look ahead to what will be popular in the future.
“We want our visitors, whether they be looking for gifts, fashionable accessories or smart essentials, to be able to review the industry’s full product mix and all the price points available to them.
“In seven years the London Stationery Show exhibitor and product mix has shifted from primarily office product to retail and gift stationery. The line-up for our eighth year continues to reflect this shift and proves the continuing popularity of writing and paper products and their broad appeal.”
The London Stationery Show regularly attracts the UK’s biggest retailers, influential buyers and brands in the stationery, gift and fashion sectors and is on target to deliver its biggest number of exhibitors this April.
A key part of the offer is the Stationery Awards which last year attracted 400 entries across 11 product categories from exhibitors.
Now in their seventh year, a panel of senior stationery buyers, chaired by independent retail advisor and Giftware Association chairman Henri Davis, and including Cult Pen founders Amanda and Simon Walker and Papersmiths founder Sidonie Warren, will judge the products on the first day of the show, with the results announced that evening.
All the products are gathered in one central display for visitors to review and, as part of the LSS 2018 design initiative focused on encouraging designers and design-led brands to take part in the show, will include a new Good Design Award.
The show’s regular LaunchPad competition will deliver 12 new hopefuls to the event, each having already garnered approval from this year’s three judges – Papersmiths’ Sidonie, Daniel Mark Carr, global brand director of Colart and designer Nikki Strange.
The London Stationery Show will have more than 150 exhibitors, with Gift Of The Year Design Award winners Paper Mirchi among the 40-plus first-timers, as well as regulars such as Abrams & Chronicle, BrownTrout, Collins Debden, DKL, EastWest, Flame Tree Publishing, Leuchtturm1917, Maped Helix, Museums & Galleries, Mustard, Pomegranate, and Portico Designs.
This year’s show will also include a series of quick fire presentations covering The State Of Stationery by independent retail and ecommerce consultant Rebecca Saunders, who recently ran Stationery, Weddings and Christmas at Notonthehighstreet.com.
Michael Weedon, EXP2’s small business and retail commentator, will review what’s really happening on the UK’s High Streets, and there will be presentations from trend translator Phil Pond of Scarlet Opus on the three key trends – Out Of The Ordinary, ECO 2.0 and Imperfect Beauty – they are working on for the show.
In addition, a selection of hour-long Retail Masterclasses are on offer for visitors with topics including commercial planning, the key decisions behind buying a range, and how to put together a weekly marketing plan.
And the Creative Stationery Workshops return following their launch at the 2017 show, with calligraphy, paper-cutting, fun gift-wrapping ideas and testing out the latest inks and pens will all be included.
Supported this year by the Association For Creative Industries, exhibitors will be ripping off the packaging so visitors can get hands-on with products to discover simple workshop ideas that they can run for their customers.
A full programme of the free presentations, masterclasses and creative workshops will be published shortly on the show website www.stationeryshow.co.uk – early bird bookings for the creative workshops will receive a goodie bag.



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