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Ling aim for younger audience

Instagram aim for new Curious Inksmith brand launching at Spring Fair


LING Design are launching a new standalone brand with The Curious Inksmith, an in-house project expanding their portfolio and aimed at attracting a younger audience.

Buyers will get the chance to see the imaginative first 48-design range of everyday cards at Spring Fair along with collections from Ling and their other brands Talking Pictures, Velvet Olive and Penny Kennedy.
Ling MD Alessandro Arosio said: “The Curious Inksmith has been really exciting to work on and our team have loved creating the designs, so we are delighted to finally share our work with the industry at the Spring Fair.
“These cards are the perfect way to share the occasions you want to remember with friends and loved ones. They’re the kind of cards you’d like to share on Instagram – and so with this range we hope to enable our customers to attract more young consumers in store.”
The cards feature bold, contemporary designs, many of which are hand-painted, finishes including quirky captions, foil and embossing.
They have been created with a millennial audience in mind, to provide a special way to celebrate their occasions at an affordable retail price.

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