Greetings Today magazine, giving you the bigger picture

Boost personalisation growth with Metallic Elephant


A DECADE in business means Metallic Elephant consider themselves immersed in the gift and stationery market supporting a range of clients from home-based firms to large greetings card and packaging print houses.

Their view is that today’s new business could be tomorrow’s multinational and they endeavour to support each client, meeting their needs from advice, supplies of foils and dies through to purchasing hot stamping presses.
Production manager Vince Wilson said: “Although we produce tens of thousands of dies in brass and magnesium yearly to support a range of industries, we’ve seen a real growth in the personalisation and branding of goods and this is where the manufacture of our presses has seen a real boom.
“If you’re in the greetings card market and want to make your designs come alive and produce proofs then our press can help deliver this. If you want to personalise a leather item, we have a press that can accomplish this – if you have handbags that need branding or monogramming we have a press for that too!”
Publisher Sharon Caddie, of Text From A Friend, is a satisfied customer, with her press helping boost her sales by 230 per cent year-on-year to more than 4,000 cards purchased in less than two years.
She said: “This time last year I had around 10 card products. A friend pestered and nagged me to take the bull by the horns and push my idea properly.
“The biggest decision was to buy my own hot foil press – I had sleepless nights about spending a huge amount of money, drove a 16-hour round trip to view the press and still didn’t buy it until a week later!
“Now I’m so glad I did. That was the turning point for me. I’m now in control of costs, stock, timings and designs. In fact, everything. It was liberating to say the least – once I got over the initial fear and nerves of course!”

T: 01206 251221

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