Greetings Today magazine, giving you the bigger picture

Licence is all zipped up

Katie’s Pattern Boutique designs now launched on baby’s bandana bibs


FROM greetings cards to bibs – Katie Phythian Design have moved into licensing with Zippy Baby’s launch of a collection based on their Pattern Boutique range.

Since launching their illustrative hand-finished greetings cards exclusively to independent shops across the UK almost two years ago, their growth has been phenomenal and after careful consideration they felt it was time to add to the family. The INDX show on Saturday and Sunday, July 1 and 2, at Cranmore Park Exhibition Centre in Solihull, saw the award-winning UK baby brand release the bandana bib collection with further expansion planned for muslin cloths, baby grows and clothing.
“Its a perfect partnership in every way.” said Katie, “working closely with Nicole at Zippy we were able to find the right design mix and we’re super pleased with the result.”
Kate Phythian Design are quickly expanding their brand reach into Europe so the association with Zippy, who also work with In The Night Garden and JCB, will be a welcome boost.
The two brands have the added benefit of overlapping a number of sales agents and gift shops across the UK.
“We are so pleased with the outcome.” said Zippy MD Nicole Graham, “We
know our customers are going to be thrilled with the new range. The response
from customer market research has been overwhelmingly favourable.”

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