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Recognition for new talent

Pair of young designers are latest to win Hallmark creative placements


HALLMARK, John Lewis and Sainsburys have been recognising fresh talent with six awards at the annual New Designers show for recent graduates.

Celebrating their 20-year collaboration with the event, Hallmark have picked Ailsa Morrant (pictured top left) and Maisy Summer Lewin-Sanderson (pictured top right) to join them for placements in their Creative Studio shortly.
Over the years Hallmark have given many graduates the chance to learn first hand from the creatives at their Bradford HQ – the first winner was Yvonne Robson back in 1998, who is now one of Hallmark’s long-standing art directors along with more than 50 other current employees who started out at New Designers and now work within the Hallmark Studios.
Hallmark are also in the middle of their annual competition with another placement as the prize.
This year it has been expanded to run for 20 working days with 20 celebratory themes, finishing on July 24, and each day Hallmark’s Instagram page is showing the theme of the day for people to design by drawing, photographing, stitching, or however they get creative, and entrants can also win a month’s paid placement.
Amy Banks, trade, events and digital marketing manager, said: “Hallmark first joined forces with New Designers because we admired their commitment to discovering new talent and acting as a springboard into the creative industries.
“We’re always on the look-out for the best and brightest new talent which is why we keep coming back year after year to run competitions, award placements and give portfolio advice – and even to appoint permanent positions.”
Along with John Lewis and Sainsburys, the greetings and wrap publishers were again one of key sponsors for the show at the Business Design Centre in London, which ran over two weeks, June 27-30 and July 4-7.
Separate awards are given for each week, with Ailsa taking the first week’s Hallmark prize of £500 and four weeks’ paid studio placement for understanding the importance of emotional connections, Eve Campbell’s exploration of different materials earned the £1,000 John Lewis Award For Design & Innovation, and Lucy Beckett picked up the Sainsbury’s Home & Argos Home Award of £500 and mentoring from their studio for her strong use of colour.
In the second week Hallmark’s winner was Maisy for her strong drawing and story-telling, with John Lewis picking Daniel Becconsall for his unique wooden toy idea, and the Sainsburys/Argos prize going to Madeleine Gill for her design and research into how plastic impacts the planet.
Sainsbury’s have also invited nine other shortlisted designers to present their portfolio to their design team, and one from the complete list will win a one-year paid work placement.

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