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Association launch data service

GfK partner with BHETA to help members by collating quarterly retail POS info

BHETA are launching a new retail data service for members thanks to an exclusive deal with research and data providers GfK.

Starting this month, the British Home Enhancement Trade Association will now be collating quarterly retail POS data, correlated to all the categories and products detailed in their online Retailer Zone, which they will supply to all members with the first update to be issued in Septemb
Based on actual retail point-of-sale data delivered from GfK’s network of UK retailers, it will be broken down into the four BHETA sector categories – home improvement (DIY), garden, housewares and small electricals, then further divided into product groups.
The service will enable BHETA members to benchmark their own company’s performance against the market and answer key business questions with fast, contemporary and actionable information.
BHETA housewares sector director Will Jones said: “While BHETA have long been able to access GfK data, we have not previously been able to provide it in this category-specific way, let alone match it to our own online product search facility. This will be an excellent opportunity for the industry, suppliers and retailers alike, to benchmark their own performances.”
Paul Grinsell, home improvement (DIY) sector director, added, “Not only are GfK providing this really ground-breaking service, they will also be speaking regularly at BHETA member forums to explore the implications and opportunities that the quarterly data will reveal.”
The BHETA Retailer Zone features information from all suppliers who are members across the home enhancement, home improvement and garden sectors, and provides a real-time search function – by product category, by brand and by supplier – enabling retail buying teams to find product and supplier details, as well as inspiration for future listings from laptop, tablet or phone.

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