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Theo brings #SBS to Autumn Fair

Organisers team up with small business champion to host special pavilion


DEDICATED to introducing innovation to the retail marketplace, Autumn Fair have teamed up with small business champion Theo Paphitis to host the #SBS Pavilion as part of the September show.

Twelve exclusive spots in the pavilion at Birmingham’s NEC will be awarded to #Small Business Sunday firms selected by a panel of Autumn and Spring Fair experts to showcase new and unique products from ambitious start-ups and small companies.
Theo said: “I’m thrilled to be bringing #SBS to Autumn Fair, giving 12 small businesses a platform to showcase their wares and access a brand-new marketplace.”
The winners will take centre stage at Autumn Fair, offering the thousands of visitors and buyers the chance to order products ahead of the busiest retail period of the year, known as the Golden Quarter with the lead up to Christmas.
Having started #SBS in 2010, each week scores of small businesses tweet Theo to secure his endorsement and every Monday six of the companies are then invited to become part of the #SBS community, benefiting from boosted publicity and attendance at a yearly conference with access to motivational speakers and workshops.
Theo added: “#SBS was born due to the sheer number of business owners on Twitter who wanted to tell me about their new products and services. It exists so these passionate entrepreneurs have a dedicated space to share their ideas and pitch for endorsement.
“It is therefore a natural match to bring our initiative to Autumn Fair, an event similarly dedicated to championing retailers, their energy and entrepreneurial spirit.”
Louise Young, MD of Spring & Autumn Fair for organisers Ascential Events, said: “Each year, Autumn Fair showcases the best and most innovative ideas and products to inspire buyers throughout the Golden Quarter and beyond.
“It’s hugely exciting for us to be welcoming Theo and 12 new #SBS businesses to the fair, with Theo providing these small businesses with a platform that allows them to really shine and boost their order books.”

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