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Waste is a winner

Innovative CupCycling technology that’s great on paper earns James Cropper award


JAMES Cropper’s innovative CupCycling technology has already had the royal seal of approval with a visit from Prince Charles and they are picking up awards for the scheme.

The Prince of Wales was recently shown around the master papermakers’ Lake District facility for turning single-use takeaway cups into packaging and papers, and now they have collected the Made In The North-West Green/Sustainable Manufacturer Award.
Presented by North West Business Insider awards judge Andy Hodgson (pictured) at the Lowry Hotel in Manchester on Thursday, May 10, James Cropper now go forward to the Made In The UK grand final next month where the best of British manufacturing will be celebrated.
The team tweeted after their win: “Thrilled to scoop the @insidernwest #Green/#Sustainable #manufacturer #award for #CupCycling! We're already looking forward to the #MadeInUK final in June!”
Prince Charles visited James Cropper in March as they launched their plastic-free packaging, which builds on their CupCycling technology – the world’s first process dedicated to upcycling disposable coffee cups. The cups are saved from landfill and incineration, and turned instead into beautiful papers and consumer packaging such as Colourform.
Phil Wild, James Cropper CEO, said: “We’re delighted that The Prince Of Wales visited the Colourform production unit, just five years after Her Majesty The Queen’s visit to our CupCycling facility. We believe in helping brands use packaging creatively, and we continually innovate to make sure they can do that, sustainably.”
The process involves removing the tricky polyethylene coating that makes takeaway cups waterproof, while preserving the precious paper fibres. Working with coffee shops, waste management partners and brands who care about the environment, James Cropper have set out to help recycle some of the estimated 2.5billion takeaway cups currently thrown away in the UK each year – the majority of which currently end up in landfill.
To date more than 20million coffee cups have been recycled through the process, and the facility has the capacity to upcycle 500m each year.
Now in their sixth year, Insider's Made In The North West Awards are a celebration of all that's great about manufacturing, applauding the use of technology, the ambition to export and the motivation to train and invest in people. The winners of the 11 categories now go through to the Made In The UK grand final at the June 20 conference at The Titanic Hotel in Liverpool.

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