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Call for creative products

German shows look for innovations with Creative Impulse Awards


DO YOU have a great new creative product, tool, kit or book in your range – then why not enter for the Creative Impulse Award, sponsored by Creativeworld.

Run in conjunction with the Bit-Verlag publishing house, the closing date for entries is November 23 and exhibitors at Messe Frankfurt’s co-located shows Creativeworld, Christmasworld and Paperworld, can register their products at
“For me, the Creative Impulse Award is the best proof of the huge innovative strengths that exist within this sector,” said Michael Reichhold, Creativeworld director at organisers Messe Frankfurt who are run the events at their showgrounds in the German city from January 26 to 29.
“The incredible profusion of new products and tools that are submitted every year present the specialist panel of adjudicators with an enormously challenging task when they meet in January.”
International experts from the retail sector, industry and the media are on the judging panel and will be examining all the entries in Frankfurt am Main at the beginning of January.
There will be much painting, cutting, making things, stamping items and reading, until the members of the panel have agreed the three winners in the four categories – Creative Product Of The Year, Creative Tool Of The Year, Kit Of The Year, and Creative Book Of The Year.
Beate Winkler won the Best Tool award in 2018 together with Heindesign and said: “I was already aware, during the show, of a fantastic response on social media and particularly from abroad. A wave of interest that has continued up to the present.
“I am delighted to say that I have signed up for other exhibitions and events as a result, both inside and outside Germany. And I have recently even had some more requests of this kind from the USA. That would have been unthinkable if it had not been for the award.”
Markus Baumgart, head of sales and marketing at 2018 Product winners H. Schmincke & Co, added: “It proved to be excellent publicity for our company. Not only for the product that won, but for the innovative strength of our company as a whole.”
The 14th awards ceremony will take place on January 27 in the Creativeworld Forum where all the entries will be on display during the show in the dedicated Creative Impulse section, and a free brochure in two languages will be available at the show.

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