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Derry Girls set to rocket

Licensing campaign launched for hit comedy based in 90s Northern Ireland


ROCKET Licensing have been appointed by Hat Trick to manage the UK and Ireland licensing campaign for the hit Channel 4 comedy series Derry Girls.

The success of the sitcom has inspired a licensing campaign where Rocket will be focusing on categories including stationery, social stationery, apparel, accessories, gifting, homewares, health and beauty, and games and puzzles.
With an average audience of 2.5million viewers per episode, this six-part series more than doubled its slot average and became Channel 4’s most popular comedy launch since 2004, trending worldwide on Twitter.
The story of four spirited teenage girls and one awkward teenage boy attending convent school takes place against a backdrop of the bomb threats, armed soldiers and roadblocks of 1990s Northern Ireland, drawing upon the personal experiences of award-winning writer Lisa McGee.
The core market for licensed product is expected to be female aged 16-30, who form a strong part of the show’s audience, although the show has proved popular among older adults and received a massive response in Northern Ireland.
The first licensing announcements are expected shortly, with initial product ranges set to coincide with the launch of the second series in spring 2019 as well as St Patrick’s Day on March 17.
Rocket’s joint MD Rob Wijeratna said: “Derry Girls is a wildly funny, superbly scripted, brilliantly acted and totally unique comedy that has deservedly become a phenomenon in a very short time.
“Repeat showings and a new series are likely to keep awareness high and fuel demand for licensed products. We’re looking forward enormously to building a targeted, appropriate programme that meets that demand.”

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