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Grandad’s elves pick winner

Dylan and Archie make Tomcat’s first giveaway draw live on Facebook


THE Tomcat elves were very busy last week, making the draw for their first giveaway competition live on social media.  

Dylan and Archie helped out grandparents and Tomcat Cards owners Lynne and Merv Thomas by picking out appropriately-named German-based winner Thomas Paetsch from all the names in the hat.
Everyone who placed an order on Tomcat’s website in the month to Friday, November 30, was entered into the contest to win a desktop calendar and their choice of 12 cards, and Merv streamed that evening’s draw live on their Facebook page – although he did admit the sound wasn’t good as it was the first time he’d tried it.
“We ran the competition to try to boost online engagement with our customer base and encourage social media followers to take a look at our website,” Merv said. “During the competition website visits went up and, of course, the winning entrants – who are long-standing customers from Braunschweig in Germany – were very happy to hear they'd won. All in all we think it worked out very well.
“Mind you, the hardest part of the whole exercise was trying to get the elves to stop giggling long enough to make the draw!”

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