Greetings Today magazine, giving you the bigger picture

Never too early for Christmas!

Survey shows people want public decorations up as early as October

  

THERE’S no such thing as too early when it comes to dressing venues with Christmas trees and decorations, according to new research.

A survey of 1,000 UK adults carried out by Christmas Tree World has revealed more than half (56 per cent) of British consumers believe it is appropriate for venues to display festive trees and decorations before December.
And 17 per cent actually believe venues such as shopping centres, restaurants and pubs should put their Christmas decorations up as early as October – but real trees don’t last that long, and 59 per cent of those polled said they believe an artificial Christmas tree looks better.
The data from one of the UK’s leading artificial tree retailers shows one in three respondents feel seeing Christmas decorations can improve their mood, highlighting the positive impact it can have on consumers – and 18 per cent say there’s no such thing as “too much” when it comes to festive displays in leisure venues with a similar number saying they’ll stay longer somewhere that’s decorated for the party season.
Christmas Tree World MD Stephen Evans said: “We’re seeing Christmas decorations and displays appear earlier in places such as shopping centres and leisure venues every year, and so it’s understandable businesses want to maximise on the opportunity.
“The fact many consumers would like to see festive displays as early as October should be seen as a real business opportunity, and using a real Christmas tree during this timeframe can present some challenges.
“In order to meet consumer demand, artificial trees are a great option for businesses. We receive orders for artificial trees as early as July, and we’re seeing this more than ever as hotels, pubs, restaurants, bars and shopping centres wise up to the benefits of using artificial Christmas trees over real trees.
“Artificial trees last throughout the season, costing less to the business and therefore make more sense. They’re also extremely low maintenance and don’t succumb to needles dropping like a real tree.
“As we can see from the research, dressing the venue early on with decorations and displays has a direct impact on dwell time, customer spend and ultimately improves the bottom line.”



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