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Out of the ordinary

Top Drawer reveals lifestyle event’s distinctive qualities for in new campaign

 

THE new campaign has been revealed for leading design-led lifestyle event Top Drawer, headlining the distinctive combination of qualities that make it “out of the ordinary”.

The campaign focuses on what sets Top Drawer apart – expert curation and dedication to new talent and innovation, plus the exceptional quality, originality, breadth and depth of choice right across the lifestyle landscape.
It provides retailers with an out-of-the-ordinary experience for its unique audience of creative and influential buyers for whom Top Drawer will help shape a highly original store offer.
“Stores are increasingly challenged to distinguish themselves and provide something special and different,” said Alejandra Campos, event director for organisers Clarion Events.
“As we continue to push boundaries and define trends, our ‘out of the ordinary’ message reflects the need to provide something unique.
“We continuously evolve and develop Top Drawer, investing in the design and features of the show to help retailers meet this challenge. In doing so we aim to provide a relevant, enjoyable and inspiring experience which is extraordinary on every level.”
Top Drawer’s global edit will bring thousands of new, original and commercially appealing design-led products into one space at Olympia London, for the S/S19 edition, over Sunday, Monday and Tuesday, January 13-15.
Encompassing nine lifestyle sectors – Home, Gift, Fashion, Greetings & Stationery, Craft, Play, Food Emporium, Spotted and Table – and showcasing new talent as well as leading businesses, Top Drawer provides unique access to this season's hottest new products from over 1,500 brands.


www.topdrawer.co.uk


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