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Insights-X continues to grow

Visitor numbers match up despite shorter show with 83% planning to return next year


INSIGHTS-X has strengthened its position as a brand fair for the international stationery industry with 5,512 trade visitors from 92 countries flocking to the show last week.

Taking place for the fourth time, in Nuremberg from Thursday to Saturday, October 4-6, Insights-X has matured into a brand trade fair with trade buyer numbers keeping pace with the 5,578 who visited last year.
This was a positive result given that organisers Spielwarenmesse were forced to shorten the stationery expo by a day due to the public holiday on October 3, with the three-day event featuring 311 exhibitors from 39 countries, showcasing innovative office supplies, back-to-school and hobby articles, and complemented by a diverse supporting programme which underlined once more the creative and activity-led character of this show.
Ernst Kick, CEO of Spielwarenmesse, said: “Insights-X has grown from a discovery fair to a genuine brand fair that is synonymous with quality – all on an international level.”
Global interest among industry representatives is as high as ever with 56 per cent of exhibitors and 44 per cent of visitors wending their way to Nuremberg from abroad for the extended area of 26,500m² across three halls.
Specialist retailers and buyers saw an even wider range of products over six product groups: Writing Utensils & Equipment, Paper & Filing, Artistic & Creative, Desktop, Bags & Accessories as well as Stationery & Gift Articles.
Among the newcomers were prolific and quality brands such as Uhu, Leitz and Pelikan, and start-ups like Bloom Your Message from the Netherlands with their paper and pencils that can be planted to grow flowers and vegetables from the embedded seeds.
Bloom Your Message CEO Sjoerd van Dijk was delighted with the level of international participation: “We expected it would be a fair with mainly German visitors but we had conversations with many visitors from all over the world, from Norway to Dubai.”
Established companies such as Stabilo International were also happy with the high footfall at their stands. Matthias Paetzolt, Head of Marketing Germany, stated: “We were able to welcome our most important customers and key accounts and had many successful business talks.”
A decisive motivation for participating in the fair – both for exhibitors and visitors – is its perfect autumn timing. CEO Michael Giovas of the eponymous Greek company said: “It’s really important that Insights-X takes place in October since all the similar trade fairs are too late for our industry.”
And Nedac MD Heiner Hermann added: “It’s thanks only to the relaxed atmosphere at the show that we can spend enough time with our customers and on strengthening our business relationships.”
Stefan Kirmse, SVP brand and corporate communication Wacom Europe, said: “Exhibiting here gave us the opportunity to see just how much Insights-X stands for quality and how it can create new impetus in close cooperation with the exhibitors. Providing a high-quality supporting programme is key to achieving this goal.”
Based on visitor feedback, the programme at the InsightsArena offered the best display yet with both the engaging workshops in the Atelier as well as the PartnerLounge for the 19 participating associations and buying groups all well attended.
German buying group Schreib & Spiel presented the trailer for Tabaluga – The Movie, due to be released on December 6, together with the latest licensed merchandise based on the film, and there was an influx of additional visitors on the final day for the visitor of Tabaluga creator and legendary German singer-songwriter Peter Maffay.
The positive feedback saw 83 per cent of buyers intending to return to Insights-X next year when the show will return to a four-day format, running from Wednesday to Saturday, October 9-12, with the newly-built Hall 3C replacing Hall 3 as it gives visitors short routes from Halls 1 and 2.

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