Greetings Today magazine, giving you the bigger picture

New everyday luxury from Belly Button Designs

ELEGANT Elle is the new everyday luxury collection created through an exploratory journey, one focused on illustrating luxury and encapsulating it in a greetings card send.

The need to create an elegant and beautiful range to cater for all types has been at the core of their business at Belly Button Designs for nearly 20 years. Their studio have created iconic designs and captions, which have developed further with this latest offering to bring new originality to the market.
“We strive to be original,” said Rachel Hare, creative director and founder at Belly Button Designs, “our original best-selling card ranges have always centred on a style of luxury. Beautiful foil embossed and hand finishing with deluxe crystals to develop into an award-winning collections.
Elements of this heritage form the foundations of Elle, to give confidence in sell-through and quality on trend-focused, inspired designs. A strong use of coloured foil has come to characterise much of the Belly Button portfolio with ranges such as Paloma, Platinum, and newly-launched Coco By Rachel Hare.
With Elle they’re twisting tradition and opting for subtle foil finishes for a much refined approach in the design detail – less is more. This is also very considered to not only give more variety in the portfolio but complement and work with a colour palette that is tonally soft and muted, that aligns with and draws inspiration from the latest catwalk shows of this season. Crystals enliven the palette, and are delicately added by hand for further finesse to the range. Rachel added: “The best of what we do, for the best of what you do – that’s Elle!”
This October release has 103 designs covering all occasions, birthdays, relations, ages, weddings, and anniversary including some niche pockets. All 165x165mm cards are fully embossed with flashes and captions in a rose and gold mix foil.

T: 0161 902 0200

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