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BLE registration opens

Visitors can now sign up to attend 21st licensing show at new ExCel venue


REGISTRATION is now open for everyone who wants to visit the 21st Brand Licensing Europe, which takes place over October 1-3 at ExCeL London.

This is a momentous year for BLE as the show changes venue, celebrates its anniversary and introduces a host of new features to wow visitors.
ExCeL London, has easy travel connections and access to accommodation, and at the 2019 edition visitors can discover first-time publishing, gaming and interiors activations – three of the many growth areas within licensing – plus new publishing, animation, French and Italian Pavilions.
And the show hosts the finals of License This!, the competition aimed at bringing new brands to the attention of the industry, such as previous winners and finalists May The Thoughts Be With You, I Like Birds, Deckled Edge, Pabuku, and Two Little Boys – for more details go to
Visitors will get the chance to meet with more than 260 exhibitors this year, and over 20 first timers from across Europe and further afield are confirmed to date, including:

Character & Entertainment Zone:
Brands & Rights 360 & Planeta Junior (Spain)
Design for Licensing – DXL and I Love My Dog (Italy)
Princess Sam (Tara Duncan) and VICBAG Group (France)
Difuzed (Netherlands)
Lumo Stars (Finland)
Boat Rocker Rights and Sutikki (UK)
Zag Studios (US)

Art, Design & Image Licensing:
Rino Tokyo and Sarah Lovell Art (UK)
Harley Art & Design and ArtSHINE (US)

Brands & Lifestyle:
Royal Horticultural Society, RSPCA and Style Library (UK)
MBA Sport (Germany)
Carpinvest (Italy)
Yale University (US)
Ason Bags & Hulluh Design from China.

Difuzed director of licensing Jeremy Orriss said: “As licensees we have been participants at the show for many years and we used the opportunity at BLE to grow our licensing business to become one of the leading licensee companies in Europe.
“Realising how the show has evolved as the event in Europe for all areas of the licensing business – including retailers – we knew we needed to show what we do as licensees on the exhibition floor.”
Style Library licensing director Helen Webster added: “We’re seeing significant growth in our licensing programme and wanted to support that growth by exhibiting at a licensing event – the biggest and most relevant for our brands is BLE.
“We’re lucky enough to have a wide stable of brands that can offer retailers and licensees fabulous 150-year-old British heritage brands like Morris & Co and Sanderson as well as the glamorous, on-trend Harlequin, a top British interiors brand for over 50 years, and Scion, the home of Mr Fox and great Scandinavian-inspired design for the past decade.”
Visitors can register to attend BLE for free at

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