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Celeb boost for Just A Card

Indies campaign goes underground with posters on Tube thanks to Funding Circle


SPOT the poster! Fifteen celebrities got yesterday’s Just A Card Day off to a flying start with a Tube campaign promoting the message to support independent creative businesses.

And as retailers and artists flooded social media with posts about themselves throughout the day, Monday, June 17, the posters were up across six stations on the London Underground, carrying the campaign to the general public.
Thanks to a link-up with peer-to-peer business lenders The Funding Circle, the Just A Card campaign has grown into It’s Never Just A Book with the 15 celebs pictured reading on enormous billboards to make people think how they can make a difference to the artists, makers, indie shops and small companies.
Actor David Oakes has joined in with a vengeance, as well as appearing on one of the adverts he was posting on Twitter throughout the day boosting his local bookshop The Bookseller Crow in London’s Crystal Palace.
Game Of Thrones star Natalie Dormer, Michael Palin, Richard E Grant, Twiggy, Dominic Cooper, Nathalie Emmanuel, Charlotte Gainsbourg, Felicity Jones, Hanif Kureishi, Alex Lanipekun, Hayley Milles, James Norton, Bruce Robinson and Greta Scacchi are the other big names determined to help out.
Founder, artist and author Sarah Hamilton said: “Thanks to an all-star cast and our incredible partners The Funding Circle, the Just A Card message will now be heard by the wider public – over a million of them to be precise.
“By extending our campaign to include independent bookshops we’ve widened out message about how all sales, no matter how small, add up to create vibrant towns.
This beautiful series of intimate portraits of top stars reading their favourite books, resplendent in our iconic pin badges, doesn’t just remind us how precious books are to our lives, it champions the wonderful independent shops that sell them.
“Funding Circle share our belief in the importance of supporting small. They are revolutionising the financial world by connecting small businesses who want funding to grow, with investors who want to lend.
“Let’s work together to remind people it’s never just a card, just a book, just a gift – it’s the difference between flourishing towns and boarded-up shops!”
For more information on the Just A Card campaign, how to join in and how to donate to support their efforts, go to

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