Greetings Today magazine, giving you the bigger picture

Eliminate excess – go topless or naked!

The Art File change packaging to strike the right balance for customers


TOPLESS and naked are buzz words at The Art File at the moment – but there’s no funny business, it’s all about the publishers ensuring they eliminate excess packaging on their products.

They have just announced that from the start of 2020, all new Art File cards will be sold unwrapped – naked – while collections printed on uncoated cards and with added finishes such as gems will be topless, protected by open-topped cello bags.
And two of their latest everyday collections from Emily Brooks and Snap To Grid (pictured) are available unwrapped immediately following their launch at PG Live last week.
Sales and marketing manager James Mace – pictured with his parents and company founders Karen and Ged – said: “Our unwrapped cards will carry an easy-peel seal on the side of the card to secure the envelope and protect the card and envelope from creasing or becoming separated from each other.
“It’s important to embrace these changes as much as possible and work together on the environmental challenges that face us as an industry.
“Eliminating excess packaging is the responsibility of every business globally and at The Art File we are constantly researching how best to achieve this. We do want to support our customers and understand some will need their Art File stock to be wrapped for the time being, we’ll be able to fulfil these requirements.
“Continuing to offer a variety of finishes and materials on our greetings cards is important from a creative stance as well as offering a significant point of difference to our customers.
“Using boards with a high cotton content, for instance, offers a luxurious finish and makes for a very special greetings card. However, it’s important to protect such a card in packaging to keep the card clean and in pristine condition. In our mind, it’s about striking the right balance between excessive packaging and essential packaging.”

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