Greetings Today magazine, giving you the bigger picture

Hallmark appoint new CEO

Founder’s grandsons promote Mike Perry as they become executive chairmen


THIRTY-year company veteran Mike Perry has been appointed president and chief executive officer of Hallmark Cards, it was revealed on June 27.

The move sees Don and Dave Hall, grandsons of company founder Joyce C Hall, become executive chairman and executive vice-chairman respectively.
Mike (pictured) was previously president of Hallmark Greetings where he led all aspects of the greetings and personal expression business across the company’s global markets including product development, marketing, sales, finance, human resources and operations.
He will continue to build on the company’s progress and momentum to transform the business, drive distinguished financial performance and preserve Hallmark’s private ownership.
Don said: “We are confident in Mike’s history of proven leadership to drive the important work ahead by maintaining an elevated focus on our consumer, accelerating our digital commercialisation efforts, and delivering best-in-class execution.”
Mike began his career at Hallmark in 1989, serving in a variety of leadership positions within Hallmark’s core business units, customer management teams and new business development initiatives.
In 2009, he was named president and CEO of Crayola, part of Hallmark’s portfolio of businesses, and was also was named a corporate officer, before being promoted to president of Hallmark Greetings in 2015, and he accepted global responsibility for the business in 2018.
He said: “I am honoured to continue the legacy of leadership at Hallmark and look forward to sustaining Hallmark’s relentless pursuit of engaging with our core shoppers and viewers as the marketplace rapidly evolves.
“We will continue to build on our momentum and deliver the strategic priorities needed to advance our diverse portfolio of businesses, while continuing the privilege we have at Hallmark of putting care into the world.”

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